Win the War for Attention
Ghostwriting, editorial, and strategic advisory for founders and executives who have something to say — but no time to say it.
Everyone's using AI to write. So everyone sounds the same.
AI content isn't bad. It's just forgettable. Scroll through LinkedIn and you'll see it: the same smooth, frictionless posts from founders who used to have sharp opinions. Readers notice. They skim past. Nothing sticks.
I help you say what you actually think. The insights you share over drinks but never publish. The contrarian take you're nervous to put your name on. We work together until it sounds like you on a good day, not like a prompt someone ran through ChatGPT.
One more thing worth knowing: original writing doesn't just reach people. It trains the models. Your ideas start showing up in AI answers. You become a source. That kind of influence compounds.
Be the signal, not the noise.
What I Do
Three core services
Ghostwriting
Books, articles, newsletters, and social content that sounds like you wrote it (because the ideas are yours).
Editorial
Research, editing, and polishing for pieces you've drafted but can't quite land.
Advisory
Strategic counsel on storytelling, positioning, and building an audience.
Trusted by founders, investors, and operators at
His superpower is being able to take your abstract thoughts and pull them into a coherent story that feels like it was drawn directly out of your brain and onto the page. His work literally transforms trajectories and moves markets.
Owen Willis
Founder & General Partner, Opal Ventures
Select Work
Writing & Editorial
Research & Analysis
Ready to get your ideas out of your head and into the world?
I typically start with a trial project to make sure we're a good fit, then move to a simple monthly retainer with a clear SLA.